Young University Students and Foreign and National Serialized Fiction: Consumption and Perceptions of their Image and Social Reality Representation
Abstract
Although the study of young people and TV series is a widely approached subject, little attention is being given to young university students. To address this gap, based on a self‑made survey of 144 Spanish students of the degrees in Audiovisual Communication and Journalism at the Universities of Seville and Malaga, this article examines their monthly consumption of serialized fiction, the media and channels used by them, analyzes their perception regarding the representation of themselves, their social reality and the problems of their generation, and investigates the differences that arise when contrasting the gender, and if the TV series is foreign or national. Key results point to a higher consumption by female students, a widespread use of OTT platforms, an increasing interest in national serialized fiction, as well as the characters’ emotional states being the dimension that represents the university students best.
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Área Abierta. Revista de Comunicación Audiovisual y Publicitaria is an open access journal that does not charge authors for article processing (submission, review or editing) or publication.
