Nuevas perspectivas de la publicidad en el teléfono móvil. Relación de los usuarios y la tecnología
Abstract
Persuasive communication finds a means to develop effective strategies based on the potential of new technologies in the mobile terminal. It is an interactive media that provides a very detailed user information and therefore, offers very accurate taste-related content. Getting to know the advertising means and contents in the mobile terminal is the way to understand the new methods advertising is adopting in the digital era, an era that is being shaped by new technologies. This article is based on an applied study on mobile communication, and the building of interactive and persuasive content, as well as on the consumption of advertising that a specific target, in this case, digital natives, have.Format
Crossmark
License
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Área Abierta. Revista de Comunicación Audiovisual y Publicitaria is an open access journal that does not charge authors for article processing (submission, review or editing) or publication.
