Un Political Compass de los estudios sobre memes
Abstract
This article is a literature review of meme studies from an interdisciplinary perspective. As an exercise of methodological recursivity, I have used the well-known meme The Political Compass as an analytical tool to organise studies on memes based on two axes: Communicational perspective - Artistic perspective (ordinate axis) and Underground oriented - Mainstream oriented (abscissa axis). Along the four quadrants of the graph I place studies on viral images, digital communication, vernacular creativity and digital folklore in order to observe how memes have been approached from a wide range of disciplines. This memetic-analytical exercise aims to open up the field of meme studies to raise questions beyond issues such as virality, communicative or activist potential, the dynamics of participatory culture or the peculiarities of popular art.
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