Feminist memes and interactions on Facebook
Abstract
This paper offers an exploratory analysis of the women’s liberation movement through memes posted on the social media platform Facebook. Specifically, we focused on the political role of humor in memes used by the fanpages Conscious Feminist and She-Ra Feminist. The study employed virtual ethnography, content analysis and bibliographic review to analyze the relationships, types of netizens, and behaviors related to the memes published on the fanpages. The research found that the memes simultaneously serve as a form of documentation of gender-based violence, a space for the contestation of meaning around sex roles and a strategy of relative impact to foster cultural and social change.
Format
License
In order to support the global exchange of knowledge, the journal Teknokultura is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
