Surveillance capitalism and precarious life. A configuration of neoliberal subjectivity through social networks
Abstract
The present article analyses the structure of neoliberal governmentality and its specific form of domination, paying special attention to the current relevance of social networks in the exercise of Power. The aim of this study is to critically reflect on the role of surveillance capitalism, specifically social netwroks, in neoliberal domination, based on the constant configuration of a medium that enables the crystallisation of a new form of subjectivity, the precarious life. This analysis reveals networks as optimal environments for the dissemination of public and private terror and the desire for consumption; essential factors for the production of this new form of subjectivity, characterised by being self referential, selfish and frenetic, isolated and immersed in uncertainty, and by having its reflexive capacity blocked.
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