Microrrelatos audiovisuales, publicitarios: la transmisión mítica a través de los sentidos
Keywords:
Audio-visual Narrations, Perfume, Love Potion, Fantasy, Postmodern Hero
Abstract
In this work we analyzed how the audio-visual narrations that are constructed in many advertising microstories recreate, in some cases, medieval subjects and reasons next to the rewriting of certain myths. We have selected a series of spots which have to do mainly with the sense of smell, in them we emphasize, in addition to the previous thing, a process of mitification of the daily object that transfers it to the plane of the wonder, surrounding it in a halo of mystery. Also, we emphasized the condition of the postmodern hero that is present in the actantes of those narrations.##submission.format##
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Published
2008-07-17
How to Cite
Arroyo Almaraz, A. (2008). Microrrelatos audiovisuales, publicitarios: la transmisión mítica a través de los sentidos. Revista de Filología Románica, 1, 347-355. https://revistas.ucm.es/index.php/RFRM/article/view/RFRM0707220347A
Section
Articles
License
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