Formoso Barro, María Josefa, Antonio Sanjuán Pérez, and Sandra Martínez Costa. “Branded Content versus Product Placement. Visibility, Perception and Consumer´s Brand Recall”. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias 10 (October 6, 2016): 13–26. Accessed July 25, 2026. https://revistas.ucm.es/index.php/PEPU/article/view/53771.