1.
González Oñate, Cristina and Martínez Bueno, Sonia. 2013. The brand territory as a communication: Strategic factor in tourism development in Cuenca. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias 7, 1, 113–134. DOI:https://doi.org/10.5209/rev_PEPU.2013.v7.n1.42439