Zamudio Norabuena LA, Castillo Cueva MJ, Morales-Alonso G, Navarro-Castillo YM. Innovation in retail marketing: sensory experience and its influence on women’s footwear purchase decisions. Pap. Eur. [Internet]. 17 déc. 2025 [cité 10 juill. 2026];38:e103871. Disponible sur: https://revistas.ucm.es/index.php/PADE/article/view/103871