Romero Leo, Jaime. Neo-Japonism: Reflections on the Rise and Consolidation of Japanese Popular Culture.
Abstract
This review examines Neojaponismo: Reflections on the Rise and Consolidation of Japanese Popular Culture (2023) by Jaime Romero Leo. It analyzes the emergence and rise of Japanese popular culture, subjecting the term neojaponismo—used to describe today’s fascination with cultural products from contemporary Japan—to theoretical scrutiny. Drawing on an interdisciplinary approach that brings together philosophy, history, art, and media, Neojaponismo offers a critical genealogy that dismantles the false continuity between nineteenth-century Japonisme and contemporary neojaponism, while also examining intellectual debates surrounding otaku culture and the cultural diplomacy of Cool Japan. In sum, Neojaponismo is not only a book about popular culture but also a necessary contribution to reflecting on “Japaneseness,” the exoticization of the East, and Japanese historical amnesia from that perspective.
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Crossmark
License
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