Mediatization And Territorial Identity: Theoretical Assumptions for the Analysis of Festivities And Mediation Processes as Builders of Territorial Identity in Southern Brazil

  • Jaqueline Quincozes da Silva Kegler Federal University of Santa Maria
  • José Marcos Froehlich Federal University of Santa Maria
Keywords: mediatization, territorial identity, festivities, media communication

Abstract

The article aims to understand how mediated processes, used by social actors to mediate relations during the planning and execution of festivities, contribute to the construction of local identity. Mediatization refers to communicative processes guided by technical means and with a collective involvement, which delineate the social phenomena today and build the senses. Territorial Identity is a substrate for building recognition devices, through geographical indications or designations of origin, representing a territory.
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How to Cite
Kegler, J. Q. da S., & Froehlich, J. M. (2011). Mediatization And Territorial Identity: Theoretical Assumptions for the Analysis of Festivities And Mediation Processes as Builders of Territorial Identity in Southern Brazil. Mediaciones Sociales, 8, 97-124. https://doi.org/10.5209/rev_MESO.2011.n8.5
Section
The Mediation of Social Representations and Identities