Transformations on tourism trends and their impact on the environment: a case study in the province of Ávila

Abstract

In recent years the processes of globalization of the economy, politics and culture have a growing impact on specific territories and (local) societies. The challenge for rural-type local societies such as those found in the province of Avila, is cast in terms of inserting itself in a competitive manner in the wide global picture. From this point of view, the development of rural tourism in the last decade within the province of Ávila, will be a determining factor, both in the local environment as in the endogenous development of the province.