J. S. Victoria Mas, A. Méndiz Noguero, and J. B. Arjona Martín, “The birth of ‘product placement’ in the context of the First World War: Hollywood and the period 1913-1920 as framework”, Hist. Comun. Soc., vol. 18, pp. 139–155, Nov. 2013, doi: 10.5209/rev_HICS.2013.v18.43419.