Victoria Mas, Juan Salvador, Alfonso Méndiz Noguero, and José Borja Arjona Martín. 2013. “The Birth of ‘product Placement’ in the Context of the First World War: Hollywood and the Period 1913-1920 As Framework”. Historia Y Comunicación Social 18 (November): 139-55. https://doi.org/10.5209/rev_HICS.2013.v18.43419.