Solanas García I. Back to the roots. Origins and consolidation of the Account Managment and Direction in advertising. The last step in the structuring process of the modern advertising agency model. Hist. Comun. Soc. [Internet]. 2014 Apr. 28 [cited 2024 Nov. 24];19:401-1. Available from: https://doi.org/10.5209/rev_HICS.2014.v19.45037