Páez Rodríguez, Alba. “(No) Translation As an Advertising Strategy: What Slips Through the Cracks of the Language With the (Ab)use of the ‘Lingua Franca’?”. Estudios de Traducción, vol. 3, May 2013, pp. 57-70, https://doi.org/10.5209/rev_ESTR.2013.v3.41990.