Fanjul-Peyró C, Pérez-Abad S, Cabezuelo-Lorenzo F. Innovation and Sustainability in Fashion Brand Communications. Analysis of the Paradigmatic Case of “Bask” as a Local Proposal for a Global Industry. Doc. cienc. inf. [Internet]. 2026 Mar. 11 [cited 2026 Sep. 8];49:65-77. Available from: https://revistas.ucm.es/index.php/DCIN/article/view/105083