C. Fanjul-Peyró, S. Pérez-Abad, and F. Cabezuelo-Lorenzo, “Innovation and Sustainability in Fashion Brand Communications. Analysis of the Paradigmatic Case of ‘Bask’ as a Local Proposal for a Global Industry”, Doc. cienc. inf., vol. 49, pp. 65–77, Mar. 2026, doi: 10.5209/dcin.105083.