Competitive Intelligence in business internationalization processes. A information resource guide for the Spanish company and business journalism

  • Antonio Muñoz-Cañavate University of Extremadura
  • Rosario Fernández-Falero University of Extremadura
Keywords: Spain, Competitive Intelligence, information resources, open data, international Trade, media.

Abstract

Information has become an essential part of any decision making process in a company and also of competitive intelligence. Economic Globalization and free market circulation have increased the number of international competitors. This situation leads to a broaden access to other markets in the world. This work describes the informational private and public resources that a company may need in order to access to any international market.
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Published
2015-10-26
How to Cite
Muñoz-Cañavate, A., & Fernández-Falero, R. (2015). Competitive Intelligence in business internationalization processes. A information resource guide for the Spanish company and business journalism. Documentación de Las Ciencias de la Información, 38, 39-65. https://doi.org/10.5209/rev_DCIN.2015.v38.50808
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Articles