Comunicación y Género [Communication and Gender]

Tigers Are Not Afraid (López, 2017). Lloronas against the femi-genocidal order

Violeta Alarcon Zayas — 2023-12-20

The "traumatic grotesque" concept (Connelly, 2015) will serve as the basis for the discourse analysis of the functioning of the phantasmagoric female in the film Vuelven (López, 2017), figure that connects with the myth of La Llorona. In order to investigate its function as a critical device, the elements with which the critical gender perspective is built from terror and abjection will be unraveled, from the concepts of "precarious lives" (Butler, 2006) and "femi-genocides" (Segato, 2016) in the context of “gore capitalism” (Valencia, 2010). We conclude that the grotesque traumatic metaphor shows the spectral as an ambivalent ally that terrifies and disorients, but that reveals the corrupt and violent sociopolitical framework of the feminicidal patriarchal order, and dignifies its victims.

English

Leyre de Cepeda Aparicio — 2023-12-20

The National Rifle Association (NRA) has created accounts for women on different social networks to attract them into gun culture using innovative advocacy strategies aiming not only to influence their audience but also to build a positive image of the group. Here we analyze the ways of attracting the NRA female target on Instagram, considering types of women representations and roles depicted and how followers engaged during the American Midterm elections of November 8, 2022, as a key moment when public debate about gun culture increased. For this, a quantitative and qualitative study of the official Instagram account @NRAWomen has been conducted, which includes data analysis on publications, interactions, and reactions. Also, we have performed a qualitative content analysis on the most popular posts. The results show clear advertising and brand centered profitable actions as well as the systematic use of recruitment strategies based on sponsored entertainment.

Political and gender narratives: An immersion in contemporary Italy through the social lens on women leaders

Daniele Battista — 2023-12-20

This article presents a comparative analysis between two prominent figures in contemporary Italian politics, Giorgia Meloni and Elly Schlein, with a particular focus on the gender dynamics that permeate their political context and influence their public trajectory. Through an in-depth exploration of their political narratives, the analysis centers on the use of gender as a central element in both leaders' strategies. The initial phase of the analysis involved a quantitative assessment conducted through social data analysis to understand the extent of online presence and influence of the two political figures under examination. Only subsequently are the discourses and public communications related to women, family, and gender issues highlighted and analyzed. This research aims to provide a unique perspective on how political and gender positions influence politics and contribute to an understanding of contemporary political dynamics in Italy

The talk show and documentary format in the story of sexist violence. The cases of Ana Orantes and Rocío Carrasco

Ana Bernal Triviño — 2023-12-20

The media, according to Spanish law 1/2004, have the recommendation to raise awareness of gender violence. Among the various journalistic genres, the news and the report are the most consolidated options, but television, as one of the most watched options among the population, allows the development of other formats for the story of far-reaching gender violence. Through two media cases, Ana Orantes and Rocío Carrasco, comparisons and differences between the talk show and serial documentary formats are specified to detect their differences, similarities and social impact on the coverage of gender violence. The research concludes that these television formats were valid for making a more personal account of this violence, delving into experiences and having a greater social impact, to the point of being a starting point for adopting political measures.

Organizational and communicative aspects in a colombian women's collective

Silvia Cristina Caicedo-Muñoz — 2023-12-20

This article aims to analyze the impact of message structure on the organizational forms of a Colombian feminist collective.

The study employs the Critical Discourse Analysis and the Discursive Historical Method, utilizing the "Temporal bracketing strategy" analysis technique.

The study findings support the assertion that organizational and communication components are founded on metaphors. Moreover, coherence between the textual unit of social media posts and external political and social actions is evident, constructing an organizational psychological subject.

The vital role of women in science: analysis of Hidden Figures (2016)

Carlos Serrano Martín — 2023-12-20

This work is based on the premise that the influence of women scientists in the great advances of human knowledge should not be ignored. For this reason, we analyze the content, under a qualitative approach, of the footage of Hidden Figures (Hidden Figures, Theodore Melfi, 2016). It gives the protagonism to a group of female engineers and mathematicians without whose collaboration, perhaps, the race for the conquest of space in the United States would have been very different.

A space for transforming masculinities

Yesika Maria Cardona Iglesias — 2023-12-20

The main content of this research is the emergence of the new masculinities, where 11 young men between 18 and 28 years of age and 7 adults from 28 years and older, located in the Barrio Abajo of the municipality of Tubara in the department of Atlántico in Colombia, are taken as a sample and population. The objective is to know the reality about patriarchy and hegemonic masculinities obtained from their ancestors, in the same way, to tell the changes that these new masculinities have dealt with. The study is qualitative, with a historical-hermeneutic approach and an exploratory type of study, to understand and explain these dynamics.
The results of the exploration are based on categories and subcategories obtained from a first observation report. In the category of social constructions, the following subcategories emerge patriarchy and gender relations; in the category of new masculinities, the following subcategories emerge self-care, interpersonal relations and popular knowledge; and finally, in the category of masculine identity, subcategories such as hegemonic masculinities and alternative masculinities emerge. Through these, a list of questions was established to unveil these social constructs of the participants and then analyze the responses through the structured interview technique with a differential approach and participant observation. The results explain how the transition from hegemonic masculinities, surrounded by patriarchy and machismo, inherited from ancestors, is entering the new masculinities with alternative and positive thoughts, without causing disrespect or failing the culture of their descendants.

How to Promote Feminist Political Agendas in Political Discourse: Strategies for Constructing a Discursive Space in Addressing Gender Crises

Siyue Wang — 2023-12-20

his study employs the critical framework of Cognitive Linguistics' proximization theory, utilizing three official speeches from the President of the Spanish Government as a corpus. We conducted a thorough qualitative and quantitative analysis of President Pedro Sánchez's feminist discursive expressions using the Wordless corpus analysis software. The research examines, from three perspectives—spatial, temporal, and axiological—how Pedro Sánchez's feminist expressions construct crises and ideological confrontations through discursive strategies. The results reveal that, in terms of spatial trends, presidential speeches delineate conflicted relationships between two discursive camps. The discursive core includes Pedro Sánchez, the Spanish government, and feminism, while discursive elements at the margins encompass violence, machismo, privileges, and hate speech. On the spatial level, marginal elements highlight the threat they pose to the central discourse entity and ideology. Regarding temporal trends, contrasting the use of different discursive forms, such as changes in tense, reflects the persistence of marginal elements over time, from the past to the present and towards an indefinite future. In terms of evaluative inclinations, the comparison between the positive ideology of the central discourse and the negative ideology of marginal elements underscores ideological confrontation and demonstrates real-world conflicts resulting from this. Finally, anticipating foreseeable crises caused by ideological confrontation between the present and the future, advocacy is made for the legalization of gender equality policies.