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  <front>
    <journal-meta>
      <journal-id journal-id-type="publisher-id">ARIS</journal-id>
      <journal-title-group>
        <journal-title specific-use="original" xml:lang="es">Arte, Individuo y Sociedad</journal-title>
      </journal-title-group>
      <issn publication-format="electronic">1131-5598</issn>
      <issn-l>1131-5598</issn-l>
      <publisher>
        <publisher-name>Ediciones Complutense</publisher-name>
        <publisher-loc> España </publisher-loc>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.5209/aris.97299</article-id>
      <article-categories>
        <subj-group subj-group-type="heading">
          <subject>Artículos</subject>
        </subj-group>
      </article-categories>
      <title-group>
        <article-title>The kitsch dimension of
          paleoart<xref ref-type="fn" rid="fn1">1</xref></article-title>
        <trans-title-group xml:lang="en">
          <trans-title>The kitsch dimension of paleoart</trans-title>
        </trans-title-group>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author" corresp="yes">
          <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8943-1066</contrib-id>
          <name>
            <surname>Amorós</surname>
            <given-names>Gabriel</given-names>
          </name>
          <xref ref-type="aff" rid="aff-a"/>
          <xref ref-type="corresp" rid="cor1"/>
        </contrib>
        <contrib contrib-type="author" corresp="yes">
          <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-6949-4382</contrib-id>
          <name>
            <surname>Carrión</surname>
            <given-names>José S.</given-names>
          </name>
          <xref ref-type="aff" rid="aff-a"/>
          <xref ref-type="corresp" rid="cor2"/>
        </contrib>
        <aff id="aff-a">
          <institution content-type="original">Universidad de Murcia</institution>
          <country country="ES">España </country>
        </aff>
      </contrib-group>
      <author-notes>
        <corresp id="cor1">Gabriela Amorós<email>lacampillosmoron@gmail.com</email>
        </corresp>
        <corresp id="cor2">José S. Carrión<email>gabriela.amoros@um.es</email>
        </corresp>
      </author-notes>
      <pub-date date-type="pub" publication-format="electronic" iso-8601-date="2025-01-09">
        <day>09</day>
        <month>01</month>
        <year>2025</year>
      </pub-date>
      <volume>37</volume>
      <issue>1</issue>
      <fpage>131</fpage>
      <lpage>142</lpage>
      <page-range>131-142</page-range>
      <permissions>
        <copyright-statement>Copyright © 2025, Universidad Complutense de Madrid 2025 Universidad
          Complutense de Madrid</copyright-statement>
        <license license-type="open-access"
          xlink:href="https://creativecommons.org/licenses/by/4.0/">
          <ali:license_ref>https://creativecommons.org/licenses/by/4.0/</ali:license_ref>
          <license-p>Esta obra está bajo una licencia <ext-link ext-link-type="uri"
              xlink:href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution
              4.0 International</ext-link></license-p>
        </license>
      </permissions>
      <abstract>
        <p>Much of the discourse on aesthetic theory can be articulated around an emerging artistic
          discipline called paleoart. The kitsch phenomenon, which has been extensively discussed in
          the realm of general art theory, can intrude into areas where aesthetic significance is
          present. One of these areas is within the framework of paleoart and the artistic
          reconstructions of the distant past. Although the coordinates of this discipline are
          highly regulated—relying on other areas of knowledge that converge to reveal the
          appearance of a lost world—paleoart cannot escape the increasingly widespread loss of the
          aura of the artwork that Walter Benjamin proclaimed. Paleoart has also not been spared
          from the ethics and morals of its time, nor from the intrusion of the playful and the lack
          of original significance as a transfer of scientific knowledge. And it is through this
          blurry film that kitsch operates to stay. We would then be right to speak of a new term:
          paleokitsch.</p>
      </abstract>
      <trans-abstract xml:lang="en">
        <p>Parte del discurso de la teoría estética se puede articular en torno a una incipiente
          disciplina artística llamada paleoarte. El fenómeno kitsch, del que tanto se ha hablado en
          el terreno de la teoría general del arte, puede irrumpir en ámbitos donde la significación
          estética esté presente. Uno de ellos es en el marco del paleoarte y las reconstrucciones
          artísticas del pasado remoto. Si bien las coordenadas de esta disciplina son altamente
          regladas -dependen de otras áreas de conocimiento que convergen para revelar la apariencia
          de un mundo perdido-, el paleoarte no se puede sustraer a la cada vez más profusa pérdida
          del aura de la obra de arte que Walter Benjamin proclamó. Tampoco se ha librado el
          Paleoarte de la ética y la moral de su tiempo, ni de la irrupción de lo lúdico y la falta
          de significación original de ser transferencia de conocimiento científico. Y por este
          borroso film es por donde el kitsch opera para quedarse. Estaríamos hablando entonces con
          la propiedad de un nuevo término: el paleokitsch.
          </p>
      </trans-abstract>
      <kwd-group kwd-group-type="author-keywords">
        <kwd>Paleoart</kwd>
        <kwd>Scientific illustration</kwd>
        <kwd>Landscape</kwd>
        <kwd>Paleontology</kwd>
        <kwd>Paleobotany</kwd>
        <kwd>Paleoecology</kwd>
      </kwd-group>
      <kwd-group xml:lang="es" kwd-group-type="author-keywords">
        <kwd>Paleoarte</kwd>
        <kwd>Ilustración científica</kwd>
        <kwd>Paisaje</kwd>
        <kwd>Paleontología</kwd>
        <kwd>Paleobotánica</kwd>
        <kwd>Paleoecología</kwd>
      </kwd-group>
    </article-meta>
  </front>
<body>
<sec id="introduction-conceptual-framework">
  <title>1. Introduction: Conceptual Framework</title>
  <p>The term Paleoart was first coined in 1986 by the artist Mark Hallet in his article «The
        Scientific Approach of the Art of Bringing Dinosaurs Back to Life,» where he confined it to
        the realm of scientific illustration that develops patterns given by paleontology (Ansón et
        al., 2016; Buscalioni, 2015). For Hallet, the term paleoart constitutes an artistic
        experience that attempts to recreate how prehistoric beings looked and behaved in their
        ecosystems. Although his conception is predominantly zoocentric, it is true that through
        paleoart, what is represented is captured as a snapshot of deep time. Nevertheless, paleoart
        should be conceived from a broader perspective, as an artistic discipline that provides us
        with a vision of a lost natural environment, with multiple vicissitudes and interrelations
        of the wild environment, whether with or without faunal elements.</p>
  <p>Given this tentative definition of Paleoart, one might think that its nature is identical to
        scientific drawing or illustration. Scientific illustration presents intellectualized images
        that go beyond mimetic representation, seeking patterns to graphically reveal specific
        identifying features of a species (Cabezas et al., 2016) for study or classification, such
        as the hairiness of an insect’s legs or the venation pattern of a chestnut leaf. Paleoart,
        on the other hand, tends to seek the imitation of nature in its vivid format, actively
        searching for the keys to «being alive» (Buscalioni, 2015) and constitutes a «construction
        of coexistence» (Ortega y Gasset, 1981) spatially and temporally, aspiring to be a true
        snapshot taken of a space situated in deep time.</p>
  <p>A representative example of early scientific illustration depicting
  untamed animals can be found in Dürer’s famous
  <italic>Rhinoceros</italic>, initially drawn and subsequently engraved
  around 1515. In these works, the artist, relying solely on external
  references regarding its appearance, conducts a detailed study of the
  morphology and external features of the animal. However, the engraving
  presents a personal and somewhat non-naturalistic view of the
  rhinoceros, which appears with rigid, riveted skin, as if clad in
  armor.</p>
  <p>Paleoart becomes part of a specific stage of scientific research and constitutes a visual
        archive of the state of science at the time the paleoartistic work is undertaken. One of its
        evident aims is dissemination, sharing in images the results of a particular paleontological
        discovery. It also overlaps with a quest for the aesthetic surprise inherent in any
        paleoartistic effort: the thrill of imagining a lost world in an original and distinctive
        way (Carrión et al., 2023). Additionally, it serves to highlight those points in the
        research where there is greater scientific consensus. Furthermore, it fosters dialogue
        between science and all audiences interested in paleontology. Thus, paleoart fulfills a
        triple function: historical, aesthetic, and social (Amorós, 2023).</p>
  <p>In addition, paleoart possesses the nature of public art within the framework of what is known
        as relational art (Buscalioni, 2015; Bourriaud, 2006). Historically, this has endowed it
        with its disseminative power and a prominent role in museums, often science museums, where
        the interaction between artists and scientists can be showcased. Today, however, paleoart
        extends its reach through the internet; netizens can educate themselves and enjoy the
        observation of virtually displayed works and the new discoveries being made related to the
        prehistoric past. Of course, a paleoartistic work is not exempt from experiencing some of
        the vicissitudes of art in general, and hence we discuss here the invasive penetration of
        the «kitsch» phenomenon in the practice of paleoart. We propose an argument that may be
        judged as eccentric and probably heterodox, but it is undoubtedly pertinent in a context
        where I argue that the kitsch fact is consummated: its phenomenology trivializes the work of
        paleoart.</p>
  <p>Generally, we refer to the kitsch effect when a work of art is uprooted from the purposes for
        which it was intended, or is transferred from its authentic rank and adapted to a purpose
        different from the one that legitimized it, resulting in an alienation from its context
        (Dorfles, 1973). One example of the use or kitsch vocation of paleoart is seen in the
        appropriation of images developed within the sphere of marketing. As with art in general,
        some works considered paleoartistic, especially those containing images of prehistoric
        animals, have been, for instance, printed on candy wrappers, towels, or hung as posters on
        the walls of prehistoric enthusiasts’ rooms.</p>
  <p>We then find that the work of paleoart ceases to be unique; it begins to lose its aura and that
        intrinsic value of scientific dissemination it was granted by being exhibited in a museum.
        This dismantles the identity formed by the work and its observer, who likely visited the
        museum to marvel at the paleontological aura without renouncing aesthetic enjoyment. Thus,
        in addition to losing the exclusively scientific-disseminative purposes for which it was
        created, the work enters the system of industrialization and technical reproducibility that
        Benjamin referred to (2021): a mass production with predominantly ornamental purposes. In
        this way, the primary and ultimate purpose of the paleoartistic experience—transmitting
        scientific knowledge by reconstructing past life—loses its justification in favor of a
        decorative, ornamental, playful, or, we could say, kitsch use. Furthermore, we witness the
        fetishization of the prehistoric past, with the portrayal of knowledge being perverted in
        favor of a hedonistic consumerist spirit. Even the reproduction can be altered according to
        market demand: changes in color, shape, the prominent paleontological elements, or even the
        excessive use of decorative components. We propose the term paleokitsch to cover all these
        cases.</p>
</sec>
<sec id="kitsch-within-the-framework-of-our-culture">
  <title>2. Kitsch within the Framework of Our Culture</title>
  <p>Defining the concept of «kitsch» is as ambitious as it is bold, as
  the phenomenon’s origins spark numerous debates and divergences. While
  it is not our intention to dissect its slippery concept in depth, we
  recognize that its roots in everyday culture—particularly in
  aesthetics—are sufficiently significant to shed light on some of its
  <italic>modus vivendi</italic>. Let this reflection serve, then, as a
  brief and succinct approach to the term <italic>kitsch</italic>.</p>
  <p>In its early stages, around the 19th century, kitsch can be associated with the world of
        decorative objects with figurative qualities. In some cases, it may incite a compulsive urge
        akin to that of collecting. The origin of the term is somewhat unclear, though it seems to
        have been used in Germany by artists to refer to inexpensive materials used by some members
        of their guild. The phenomenon of kitsch has been linked to the desire to own works or
        reproductions of them, often as a display of social status. Those who treasured such objects
        often sought to align themselves with cultural elites, displaying in their homes artworks or
        reproductions of pieces that were often of little monetary value, questionable authenticity,
        or copies made from inexpensive materials. Some of these reproductions were ostentatious or
        considered to be in «poor taste,» though they often referenced major masterpieces or
        significant art-historical works.</p>
  <p>«Good taste» and «bad taste» became two sides of the same coin, representing dignity and social
        standing. Although this aesthetic reality ultimately led to a trivialization of the objects
        themselves, it also helped democratize aesthetics, allowing kitsch elements to claim
        intrinsic value within the culture from which they emerged as <italic>strictu sensu</italic>
        artistic expressions intended to captivate or evoke a specific reaction from the viewer. In
        our view, this intention, conveyed through objects, may have helped inaugurate or foster
        what aesthetic theory would later term <italic>artifice</italic>, a concept that connects
        directly with various reinterpretations embedded in the vast conception of art.</p>
  <p>Therefore, the concept of kitsch should not be unidirectional, just as it is not neutral. It is
        a term that can generate true literary parables, as happened with Milan Kundera in
          <italic>The Unbearable Lightness of Being</italic>. Kundera (1984) speaks of kitsch as an
        aesthetic ideal that behaves as if ugliness does not exist, initially referring to communism
        and its double standards, the apparent happiness that everything is fine, and finally
        stating that «kitsch is the aesthetic ideal of all politicians, of all political parties,
        and of all movements.» However, no matter how much we refuse it, according to the writer,
        kitsch is a categorical agreement with being, it is part of the destiny of man.</p>
  <p>Following Kundera, we could say that the 19th-century artist, who
  was the first to consciously depict the state of nature in deep time,
  showed the ugliness and terror of the prehistoric world, and therefore
  did not engage in kitsch with his work. But it could happen that what
  is forming as a kitsch world—by presenting this denial of the beauty
  of the lost world—is its contemporaneity, unfolding an idealization of
  its civilized world. That is, goodness and happiness are only found in
  progress and humanity, while prehistory belongs to an untamed and
  terrifying period. All of this without realizing that the paleoartist
  is simultaneously judging, through the morality of his time, the
  intact and non-anthropic nature of prehistory. Therefore, kitsch is a
  great deceiver: it uses the paleoartistic work as a negative of
  progress, and by ferociously portraying the distant past, it creates a
  contrast in the observer to romanticize and turn the state of
  well-being of present society into kitsch.</p>
  <p>For Valis, for example, kitsch would be complicit with «the corny,» constituting a subproduct
        or a postmodern formula of corniness, representing a whole historicist dialectic that can
        explain the social and cultural changes of a given era generally associated with bad taste
        (Valis, 2010).</p>
  <p>In <italic>Storia della bruttezza</italic> (<italic>On Ugliness</italic>), Umberto Eco says
        that kitsch triggers a passionate effect, foreign to the more cultured palates of society,
        so those who enjoy kitsch believe they are experiencing something qualitatively elevated,
        which, according to Eco, is not at all reprehensible. In fact, the author points out that
        while one definition of kitsch interprets it as something that tends to provoke a passionate
        effect instead of allowing for disinterested contemplation, another definition considers
        kitsch to be an artistic practice that, to ennoble itself and the buyer, imitates and quotes
        the art of museums. Thus, while the avant-garde imitates the act of imitation, kitsch
        imitates the effect of imitation; when the avant-garde creates an artistic work, it
        highlights the procedures leading to it and chooses them as the objective of its own
        discourse, whereas kitsch highlights the reactions that the work should provoke and chooses
        the emotional reaction of the consumer as the objective of its operation (Eco, 2007).</p>
  <p>Following Eco’s definition, both in imitating high art and in provoking emotions, kitsch may
        have permeated the first paleoartistic works created in the 19th century, coinciding with
        the rise of the great fossil collectors of the time in England. Thus, we must also assent to
        the vision provided by Valis and affirm that the corny or kitsch reflect the sentimental,
        ethical, and aesthetic excesses of an era marked by these great fossil collectors. The
        prehistoric past was viewed with sentimentality and nostalgia, seeking the aesthetic ideal
        of all movements and beliefs, as Kundera pointed out. There was also a place in kitsch for
        those who possessed fossils and reproductions of prehistory and prided themselves on being
        the cultural elite of paleontology, following Eco.</p>
  <p>We can provide so many examples derived from Paleoart that we will limit ourselves to just a
        few. The wrapping of some prehistoric landscapes with a denigrated romantic style or with a
        marked lyrical tone by Benjamin Waterhouse Hawkins or Karl Joseph Kuwasseg are kitsch.
        Another case would be the composition of some of the creatures that appear as hybrids
        between the biblical monsters of medieval books and the entities of classical mythology
        created by illustrators related to the world of paleontology, including A. Demarly or George
        Scharf. It is important to note that kitsch does not reflect a specific artistic style;
        rather, it showcases a system of values of a particular society, with the artistic field
        echoing this (<xref ref-type="fig" rid="image1">Fig. 1A, B, C, D</xref>).</p>
  <p>Resuming the modus operandi of the phenomenon, it can be pointed out that it forms its own
        system, and it is not merely an art in decline. If every system is dialectically capable of
        developing its own anti-system, this is precisely where we would situate kitsch. Consider
        certain ethical norms and values that must prevail in the development of a paleoartistic
        work, such as adhering, to create a base drawing, to the morphology projected by the fossils
        found of a particular prehistoric being we wish to depict. Hence, kitsch would precisely
        bypass that ethical imperative because it lacks it, seeking instead to develop a beautiful,
        visually accepted work, to project an image that generates emotions or produces the
        necessary terror to cling to the benefits of progress. No scientific guidelines that would
        frustrate its kitsch objective. Kitsch is the evil within the system of art values (Dorfles,
        1973), and specifically, in Paleoart, this value system is powerfully represented by
        fidelity to the development of the latest paleoartistic discoveries, which necessarily forge
        the ethical imperative for the paleoartistic work to be «good work,» a work with the
        ultimate disseminative purposes that Science implicitly carries within its public
        sphere.</p>
  <fig>
    <caption id="image1"><p>Figure 1. A. Triassic Life of Germany. Benjamin
    Waterhouse Hawkins, Art Museum of Princeton University, New Jersey.
    B. Features of the Calcareous Period of Shells (Late Triassic), Karl
    Joseph Kuwasseg, Neue Galerie Collection, Landesmuseum Joanneum. C.
    Color Engraving by A. Demarly, 1883 (Lescaze, Z., &amp; Ford, W.,
    2017). D. Reptiles Restored, 1833, George Scharf (Lescaze, Z., &amp;
    Ford, W., 2017).</p></caption>
    <graphic mimetype="image" mime-subtype="jpeg" xlink:href="media/image1.jpeg" />
  </fig>
  <p>If we look back at the recent past of the paleoartistic discipline, we ask ourselves to what
        extent the paleoartistic works of the Victorian era were the product of the artist’s psyche
        imbued with the ethics and morals of the time, or to what extent some of them were
        engendered under the will to astonish and provoke emotions. This actually does not pose a
        dilemma, since both arguments are not mutually exclusive. It is likely that, in many of the
        works, both explanations were allied. And precisely through that crack of seeking the viewer
        eager for sensations is where kitsch can claim its place in the history of paleoart.</p>
</sec>
<sec id="paleokitsch-and-false-measures-of-prehistoric-beasts">
  <title>3. Paleokitsch and False Measures of «Prehistoric Beasts»</title>
  <p>While the concept of kitsch is neither unidirectional nor conclusive, the phenomenon of kitsch
        can represent a perversion of human behavior by generating an excess of sentimentality in
        the observer. This can be appealing and attractive, appealing to universal feelings such as
        beauty, tenderness, nostalgia, etc. But it can also convey the vertigo of the untamed and
        the anguish of the terrifying because kitsch seeks a <italic>passionate effect</italic>
        (Eco, 2007) and moves away from neutrality.</p>
  <p>What has been here termed paleokitsch, in addition to relating
  pseudoscientific production with visual imagery, also encompasses the
  aspect of a work produced under the auspices of science that
  ultimately attempts to depict the behavior of past beings,
  transforming or deforming towards monstrosity all those behavioral
  coordinates that paleontology has scientifically proposed based on its
  analyses of prehistoric beings. Thus, we can quickly come across
  images of enormous dinosaurs presented as cruel and wicked animals
  with bloody jaws attempting to frighten the viewer. Such is the case
  with <italic><bold>The Sea-Dragon as They Lived</bold></italic>, a
  work by John Martin for the cover of <italic><bold>Book of the Great
  Sea-Dragons</bold></italic> (1840) by Thomas Hawkins. Another work by
  the same author, <italic><bold>The Country of the
  Iguanodon</bold></italic> (c. 1857), created for the cover of
  <italic><bold>The Wonders of Geology</bold></italic> (Volume 1) by
  Gideon Mantell, demonstrates that depicting ferocity was a common
  trend (<xref ref-type="fig" rid="image2">Fig. 2A, B</xref>).</p>
  <p>Another example might be <italic><bold>Reptiles
  Restored</bold></italic> (1872), an oil painting by Archibald Willard
  (<xref ref-type="fig" rid="image3">Fig. 3</xref>). Far from being paleoartistic, these works thus become an
  epic with a tendency towards pathos and drama because kitsch has
  managed to mythify, for instance, the wild behavior of Jurassic beings
  that were part of the animal kingdom. In this sense, the work can fit
  into the characteristics of kitsch because it draws parallels with
  hu­man behavior, equivalents of imitation and sentimental pretext,
  where the mythical charge of heroes and antiheroes is evident in its
  composition, giving an intrinsically evil aspect to animals of the
  prehistoric natural environment that are, of course, incompatible with
  such distinctly human values. Kitsch fraudulently uses the «irrational
  quotient of our thinking, of our own cognitive faculties» (Dorfles,
  1973).</p>
  <fig id="image2">
    <caption><p>Figure 2. A. The Country of the Iguanodon, 1857, John
    Martin (Rudwick, M.J.S., 1992). B. The Sea-Dragon as They Lived,
    1840, John Martin (Rudwick, M.J.S., 1992)</p></caption>
    <graphic mimetype="image" mime-subtype="jpeg" xlink:href="media/image2.jpeg" />
  </fig>
  <fig id="image3">
    <caption><p>Figure 3. Reptiles Restored (1872). Archibald Willard
    (Lescaze, Z., &amp; Ford, W., 2017)</p></caption>
    <graphic mimetype="image" mime-subtype="jpeg" xlink:href="media/image3.jpeg" />
  </fig>
  <p>These mythical representations of prehistoric beings, where good and evil permeated the work,
        were already worthy emissaries of life in past times when paleontology had much to develop,
        and morals and religion were prevalent, especially in the Victorian England of the 19th
        century. Ferocious creatures often appeared in these depictions as biblical titans with the
        appearance of medieval dragons; true intentions of brutality wrapped in apocalyptic scenes
        and threatening environments. This is what paleoartists of the time offered to geologists
        and writers to sensationalize the covers of their texts, as we have seen in the previous
        images. The fear and uncertainty that prehistoric life generated at that time in society
        were, to a large extent, the bastions guiding the hand of the paleoartists more than the
        scarce and scattered fossil remains. Many more examples could be cited, including
        grandiloquent discourses on the lost world, such as <italic><bold>Le Monde avant la création
            de l’homme</bold></italic> (1886) by Nicolas Camille Flammarion. This work was a version
        of an earlier one, <italic><bold>Le Monde avant la création de l’homme</bold></italic>,
        published in 1857, whose author was W. F. A. Zimmerman, featuring engravings such as
            <italic><bold>Primitive World</bold></italic> by Adolphe François Pannemaker (<xref
          ref-type="fig" rid="image4">Fig. 4A, B</xref>).</p>
  <fig id="image4">
    <caption><p>Figure 4. A. Scenes of the Primitive World during the
    Secondary Period, 1886. Nicolas Camille Flammarion (Diderot Library,
    University of Lyon). B. Primitive World, 1857, Adolphe François
    Pannemaker</p></caption>
    <graphic mimetype="image" mime-subtype="jpeg" xlink:href="media/image4.jpeg" />
  </fig>
  <p>An overwhelming representation of prehistoric life is known as the oldest preserved color image
        of a dinosaur (Lescaze et al., 2017), <italic><bold>Reptiles Restored</bold></italic> from
        1872, the oil painting by Archibald Willard mentioned earlier (see <xref ref-type="fig"
          rid="image1">Fig. 1B</xref>). This was also the first painting of dinosaurs made in North
        America, for the lecture «Marvels of the Natural World» held in Cleveland that same year.
        This work conveys the terrifying vision of the prehistoric world at the time, both of its
        extinct creatures with their jaws always ready to attack and of the fury of nature, with
        incessant volcanic eruptions in the background of the landscape enveloping the horizons of
        the remote past.</p>
  <p>During the 19th century, the representation of large prehistoric animals was morphologically
        changing depending on the artist of the moment, with the versions of the same prehistoric
        creature being as diverse as they were incompatible. The connection with the concept of
        paleokitsch coined here is inevitable. Shaped by the religious prism of the time, with deep
        roots of distrust, excessive morality, and fear of the unknown, the expressive beings of the
        prehistoric past evoked strong emotions. That said, the scientism of the time was tenuous in
        paleontology, unable to justify such creations even seemingly. What was evident, however,
        was that all the illustrations of extinct beings also maintained an aesthetic uniformity
        that is typical of kitsch understood as an ultra-conservative approach contrary to the
        stylistic innovation characteristic of the avant-garde (Kulka, 2011). Thus, kitsch operates
        with visual conventions and universal images, generating slight aesthetic mutations through
        the paleoart of the time because kitsch must adhere to what is most trite in its
        representation. On the other hand, kitsch must also play with common emotions, and this was
        what was offered when depicting past life in the context of the Victorian era of the 19th
        century.</p>
  <p>In an 1883 color engraving by the scientist and artist A. Demarly (<xref ref-type="fig"
          rid="image5">Fig. 5</xref>), the exaggerated vertical lines of a disproportionately
        convincing volcanic eruption, along with the profusion of white vapor leaving behind a
        sunset with a colossal sun, highlight that fantasy and paleo-imagery were the common notes
        of the paleoartistic representations of the moment. It can be said that each image thus
        constituted not only a paleontological archive of discoveries but also of the ethics and
        morals of the time.</p>
  <fig id="image5">
    <caption><p>Figura 5. Color Engraving by A. Demarly, 1883 (Lescaze,
    Z., &amp; Ford, W., 2017)</p></caption>
    <graphic mimetype="image" mime-subtype="jpeg" xlink:href="media/image5.jpeg" />
  </fig>
  <p>In the illustrations that the artist John Martin created in collaboration with paleontologist
        Thomas Hawkins for the <italic><bold>Book of the Great Sea-Dragons</bold></italic> (1840)
        (see <xref ref-type="fig" rid="image2">Fig. 2A</xref>), darkness appears as something
        intrinsic to the planet of that time. Hawkins himself, after describing a fossil, explained
        to his readers the work of paleontologists: «By such inductions, we revive the habits of
        creatures that disappeared long ago and recolor the fiery Monster that flees across the
        expanse of the Seas like a lightning bolt to its distant prey, with lust satiable only by
        blood» (Hawkins, as cited in Leskaze et al., 2017).</p>
</sec>
<sec id="paleokitsch-in-the-age-of-technical-reproducibility">
  <title>4. Paleokitsch in the Age of Technical Reproducibility</title>
  <p>Walter Benjamin coined the concept of the aura of a work of art,
  defining it as the «here and now» in which the work was produced, its
  specific context, and its immediate and contemporary purposes. An
  original and unique work, created by an artist with their knowledge
  and genius, would retain all its aura intact. However, if that work
  began to be photographed and profusely reproduced through serial
  reproduction processes, then that auratic glow of the «here and now»
  Benjamin referred to would eventually disappear in each duplicate of
  the original work. And although the history of art and paleoart
  treasures an immense variety of original and unique works, from the
  industrial and technological revolution onward, major pictorial
  representations, among others, were subjected to serial reproduction
  so that anyone could boast of having the vision of great artistic
  works in their homes. Paleoart also experienced these vicissitudes,
  losing its original representations through copying, finding its way
  into the homes of enthusiasts as part of room decor, collectibles,
  recreational items, propaganda, etc.</p>
  <p>In this regard, it is interesting to reflect on an aspect arising from the reproductions of
        works, which John Berger addresses in his book <italic>Ways of Seeing</italic>. Berger
        points out that «the meaning of an image changes depending on what one sees next to it or
        immediately afterward. And so, the authority it retains is distributed throughout the
        context in which it appears» (Berger, 1972). Thus, the unique and unrepeatable work hanging
        in a museum and viewed in a specific context of meaning, where its presence in the museum
        room provides certain artistic and semantic potentials, is seen differently. Imagine a
        paleoartistic work hanging in a science museum within a paleontological context, which is
        most likely. That paleoartistic work will gain a high degree of scientific significance, as
        it will cooperate with the global message, in coexistence and connivance, and be displayed
        alongside other works of paleoart, explanatory panels, and reproductions of skeletal
        structures of beings from the past. Each scene proposed in the museum will be enhanced in
        relation to the others; each will owe its scientific significance to the cohesion of the
        entire room, its theme will be fully consistent, and its legitimacy as a paleoartistic work
        will have few fissures. However, if a reproduction of that work hangs in a child’s room, for
        instance, adorning a panel full of photographs and other images unrelated to paleontology or
        perhaps other various paleontological reproductions in a space alien to scientific
        dissemination, an intimate, everyday space like a room in a house, we understand that a
        drastic change occurs in the way the work is viewed, a rupture in its degree of scientific
        connotations. Thus, the image the reproduction casts into the room loses the significance
        for which it was created and becomes a point of reference not only for the image from which
        it is reproduced but also for other varied images surrounding it. At this point, we must
        revisit Dorfles’ definition of kitsch: a paleoart work experiencing the described
        vicissitudes is uprooted from the purposes it was intended for, resulting in a true
        alienation from its context (Dorfles, 1973). This overused obscuration of possessing a
        reproduced copy of a paleoartistic work and placing it outside its range of paleontological
        significance is paleokitsch.</p>
  <p>Returning to our discourse on the fascination with prehistory, we
  must not forget that paleontology and the world of past beings have
  also spread to a significant part of enthusiasts through fiction
  novels, cinema, or even the world of recreational objects from the toy
  industry. Thus, paleo-imagery and/or paleokitsch have a dedicated
  segment of the population faithful to the fantasy recreation of
  prehistory primarily for mere leisure and entertainment.</p>
  <p>I have arranged a series of examples of paleokitsch in its most playful aspect, which have been
        significant references for understanding the concept. The Nestlé brand offered the Spanish
        public a collectible album with its products from 1930 to 1935, dedicated to showcasing the
        most popular prehistoric animals of that time (<xref ref-type="fig" rid="image6">Fig.
          6</xref>). As evident in each of the cards, the most remarkable aspect is the
        objectification of the prehistoric being at the expense of its biological dynamics and
        natural environment. Another example of this lack of scientific significance is the
        sensationalist reductionism with which the collection of plastic dinosaur miniatures by the
        well-known industrial bakery brand Bollycao was advertised on its cover in 1993 (<xref
          ref-type="fig" rid="image7">Fig. 7A, B</xref>).</p>
  <p>In relation to the world of cinema and literature, as previously
  mentioned, both contributed to a powerful vision of prehistoric
  beings, which made a striking entrance into the collective
  imagination. This led to a cultural momentum: on one hand, cinema and
  literature promoted paleontological studies, while on the other, it
  sparked a desire among enthusiasts to incorporate aspects of
  prehistory into their daily lives by integrating various objects with
  distinctly <italic>paleokitsch</italic> features into their homes.
  Literature thus began a prolific field of narrative exploration, which
  would later be adapted into film. As a precursor, we can cite Arthur
  Conan Doyle’s iconic novel <italic>The Lost World</italic>, which
  inspired a film of the same title—a short produced in 1925 by Harry O.
  Hoyt. However, the first film to depict dinosaurs was an earlier
  short, running 5 minutes, filmed in 1905, <italic>Prehistoric
  Peeps</italic>. This first film was followed in successive years by
  countless titles that presented the latest paleontological
  discoveries in an appealing and educational way. Among many others,
  these included <italic>The Primitive Man</italic> (1913),
  <italic>Gertie the Dinosaur</italic> (1914), <italic>The Ghost of
  Slumber Mountain</italic> (1918), <italic>The Three Ages</italic>
  (1923), <italic>King Kong</italic> (1933), <italic>One Million
  BC</italic> (1940), <italic>Robot Monster</italic> (1953),
  <italic>King Dinosaur</italic> (1955), <italic>Godzilla, King of the
  Monsters</italic> (1956), <italic>One Million Years BC</italic>
  (1966), <italic>Valley of the Dinosaurs</italic> (1974), culminating
  in the famous <italic>Jurassic World</italic> saga, which began its
  journey in 1997.</p>
  <p>In short, cinema produced a substantial number of films in which the ferocity of prehistoric
        beasts, with certain traits inspired by mythological creatures, unleashed terror. Cinematic
          <italic>paleokitsch</italic> was thus served, with a reductionist sensationalism and a
        deliberate fetishization of the animals that populated the distant past (<xref
          ref-type="fig" rid="image8">Fig. 8</xref>) y <xref ref-type="fig" rid="image9"
        >9</xref>).</p>
  <fig id="image6">
    <caption><p>Figura 6. Nestlé offered the Spanish public a
    collectible album, from 1930 to 1935, dedicated to showing the most
    popular prehistoric animals of that time
    (http://folklore-fosiles-ibericos.blogspot.com/2019/01/los-dinosaurios-en-la-cultura-popular.html)</p></caption>
    <graphic mimetype="image" mime-subtype="jpeg" xlink:href="media/image6.jpeg" />
  </fig>
  <fig id="image7">
    <caption><p>Figura 7. A, B. Cover for the collection released by the
    well-known industrial bakery brand, Bollycao, in 1993.
    (https://www.flickr.com/photos/valentinvn/with/5037456816/)</p></caption>
    <graphic mimetype="image" mime-subtype="jpeg" xlink:href="media/image7.jpeg" />
  </fig>
  <graphic mimetype="image" mime-subtype="jpeg" xlink:href="media/image8.jpeg" />
  <fig id="image8">
    <caption><p>Figura 8. The Sinclair Oil and Refining Corporation
    helped consolidate the dinosaur-oil relationship. Paleontologist
    Barnum Brown, who discovered the mythical Tyrannosaurus rex in 1902,
    lent his image in exchange for funding
    (https://picclick.com/Collectibles/Ad</p></caption>
  </fig>
  <fig id="image9">
  <graphic mimetype="image" mime-subtype="jpeg" xlink:href="media/image9.jpeg" />
  <p>Figura 9. A, B, C. The Sinclair Oil and Refining Corporation
  released a whole collection of merchandise with their iconic dinosaur,
  including decorative items
  (https://picclick.com/Collectibles/Advertising/Gas-Oil/Gas-Oil-Companies/Sinclair/)</p>
  </fig>
</sec>
<sec id="paleoimagery-as-a-transgression-of-the-scientific-ritual">
  <title>5. Paleoimagery as a Transgression of the Scientific Ritual</title>
  <p>One significant phenomenon within the realm of kitsch, particularly relevant to paleoart, is
        the concept of «paleoimagery.» Gillo Dorfles (1973) elevates the phenomenon of kitsch to an
        imaginative panorama, stimulated by mass art. He posits that what should be a private
        fantasy has become a public activity through the mass media, leading to the collapse of
        distinctive capacities between art and life and causing an absence of ritual in the creation
        of art. This notion of the absence of ritual, as Dorfles references, aligns with Walter
        Benjamin’s (2021) theories, which have been extensively discussed and reinterpreted in art
        theory and aesthetic treatises in subsequent decades. This idea ties into Benjamin’s
        discourse on the impact of technical reproducibility on art, as previously mentioned.</p>
  <p>The mass consumption of prehistoric themes has led many enthusiasts to create plastic
        activities that pro­pose a fantastical view of prehistory, creating scenes and creatures
        that, while seemingly ancient, are imbued with amplified doses of fantasy. This activity,
        termed «paleoimagery» by Debus and Debus (2011, as cited in Buscalioni, 2015), can be
        integrated into the imaginative kitsch phenomenon. However, the boundary between paleoart,
        on one side, and paleoimagery and paleokitsch, on the other, is not always clear-cut. This
        ambiguity arises because prehistory has not always been understood as a definitive and
        scientific field of study. We navigate the shifting sands of various converging disciplines
        within prehistoric studies, where a paleontological reconstruction cannot be done without
        some degree of imagination due to incomplete information. Prehistory, fortunately or
        unfortunately, relies on the study of fragments. Paleoart is more robust in its scientific
        dissemination when it reconstructs a paradigm agreed upon by the majority of specialists.
        However, given knowledge gaps about the distant past, paleoartistic works naturally contain
        traces of paleoimagery to varying degrees.</p>
  <p>The dysfunctions arising from the lack of scientific rigor cause paleoartistic works to lose
        their nature as public art, breaking the commitment to motivate a community of individuals
        united by a desire for paleontological knowledge. Paleoart interprets the various positions
        that paleontologists have held about the past, based on fossil evidence, reflecting both
        consensus and areas of disagreement. While paleoimagery may have aesthetic value, it lacks
        the pragmatic purpose inherent in paleoart.</p>
  <p>Nevertheless, paleoimagery proliferates in the virtual world due to the democratization of
        information transfer, presenting diverse images of the remote past that, although possibly
        deviating from paleontological rigor, are widely accepted by the public. These artists
        create paleofantasies for enthusiasts, such as the dreamlike environments of Joe Tucciarone
        or the animated beings of David Krentz. Many enthusiasts claim the title of paleoartists,
        developing projects without the consensual scientific responsibility, where fantasy with
        some prehistoric formulation dominates their productions. This phenomenon of paleokitsch has
        grown into a substantial online community, connecting public and private pages globally.
        This community includes artists, collectives, scientists, enthusiasts, designers, and those
        engaging in paleotourism. Examples include websites like paleoymas.com and the Fundación
        para el Estudio de los Dinosaurios en Castilla y León (fundaciondinosaurioscyl. com), among
        others. This fervent passion fosters what Buscalioni (2015) describes as «freak
        knowledge.»</p>
</sec>
<sec id="conclusions">
  <title>6. Conclusions</title>
  <p>We understand that this proposal about the kitsch vocation of Paleoart is instructive, as it
        exposes its ideological interstices and highlights, by contrast, what we believe should
        transcend in a paleoartistic work, namely the very absence of ethical values. Paleoart
        defines a transfer of pure knowledge, not of values or ethical principles inherent to our
        cultural permanence or our ideas of good and evil, for instance. Reflecting on this absence
        of morality forces us to sharpen our senses and keeps us expectant about what should be or
        what is the system of signification of the paleoartistic work.</p>
  <p>Although we understand that our proposal on paleokitsch is also current and denotes a reality,
        it is clear that kitsch surrounds us in everyday life. This is due to the fact that we live
        in a period where values constantly undergo a process of disintegration and, at times,
        consensual and symptomatic exaltation, which favors the flourishing of kitsch, as Dorfles
        (1973) pointed out. This phenomenon occurs in various fields such as Art, Literature, and
        Cinema, and of course, in the territory of Paleontology, where its borders, sometimes
        unclear, are transgressed with impunity, turning the transfer of knowledge into abjection,
        not only aesthetically but methodologically.</p>
  <p>Despite the phenomenology of paleokitsch, or thanks to it, it is
  important that we continue to promote the creation of art based on
  paleontological data. The visual language has an enormous power to
  interpret reality and has the potential to become an important tool in
  the formal curriculum. We hope that this brief article serves as
  inspiration to continue breaking down the barriers between the arts,
  humanities, and experimental sciences. Our corollary is that the
  introduction of scientific complexity into the artistic experience is
  useful for our understanding of the past and, at the same time,
  ensures that the visual arts become an integral part of scientific
  practice (Amorós et al., 2021).</p>
</sec>
</body>
<back>
<fn-group>
  <fn id="fn1">
    <label>1</label><p>This work is part of the activities of the ECCE HOMO Group of the University of Murcia and
          derives from the doctoral thesis of Gabriela Amorós, directed by José S. Carrión. In
          addition to the Complementary Research Grant UMU, funding has been received from the
          research project HOMEDSCAPE, PID2022-136832NB-100 Ministry of Science and Innovation,
          State Agency for Research.</p>
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