[1]
Breva-Franch, E. and Balado-Albiol, M.-C. 2026. Outdoor Advertising in the Digital Environment: The Media Evolve, but the Creative Guidelines Remain the Same. Área Abierta. Revista de comunicación audiovisual y publicitaria. 26, 1 (Feb. 2026), 73–85. DOI:https://doi.org/10.5209/arab.101747.